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What is PPC?
Pay-per-click or PPC, a highly effective and prevalent digital marketing strategy, is an advertisement model where advertisers pay only when their ads are clicked. Simply put, it’s more of like a method of acquiring traffic through paid ads instead of relying on organic clicks.
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Creating compelling ad copies coupled with precisely targeted keywords and the ongoing improvements makes us the most optimal choice for entrepreneurs. Check out what we have in our stores!
Search advertising
The practice of displaying ads on search engine results pages (SERPs) comes under search advertising. Targeting right keywords, creating ad campaigns, ad placement, and continuous monitoring ensures immediate traffic and brand visibility.
Display advertising
The process of displaying visual ads on websites, social media platforms, and apps in order to promote the product or service is known as display advertising. Simply put, instead of targeting users, this approach tends to reach users. (Read More)
Social media advertising
Leveraging social media platforms to promote brands by using paid advertisements comes under social media marketing. Understanding the audience, selecting the right platform and displaying the right ad format can be game changing.
Performance Marketing
A digital marketing strategy where the advertiser payment is based on how ads perform. Certainly, here users pay for the actions taken by the visitor, like clicks, sales, or leads. This multi-channel strategy works on several payment models, such as CPC, CPM, CPA, CPL, and more.
Remarketing and Retargeting
A digital marketing strategy where the advertiser payment is based on how ads perform. Certainly, here users pay for the actions taken by the visitor, like clicks, sales, or leads. This multi-channel strategy works on several payment models, such as CPC, CPM, CPA, CPL, and more.
The Upsides of Leveraging PPC Services
Immediate results
Displaying ads ensures that your brand is visible as soon as the ad goes live, offering instant visibility to potential audiences. Certainly, this ensures faster results in terms of enhanced traffic and lead generation, in no time.
Targeted advertising
The art of audience segmentation or creating buyer’s persona helps PPC specialists to target accurate metadata like, age, profile, and interests of the buyer. This ensures your ad reaches the right audience.
Measurable results
PPC platforms offer in depth data that help clients easily track clicks, impressions, conversions, CPA and more, empowering clients to make data-driven decision making and further optimize their budget and efforts.
Brand awareness
PPC helps clients book a spot on the top of SERPs. Undoubtedly, this ensures that your brand is visible to the audience every time they click for any specific product and services. And added remarketing and retargeting efforts reinforces your brand.
Increased conversions
A robust PPC strategy targets a well-researched audience base. And creating compelling ad copies, tailored messaging, and resonates more effectively with the purchasing ideology, ensuring that readers click the given CTA.
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Our expertise
A seasoned team of PPC professionals experienced in handling flawless campaigns for organizations of various verticals and sizes.
Integrated approach
We keep our PPC strategy completely aligned with the overall digital marketing efforts including SEO, content marketing, social media, and more.
Transparent reporting
Creating comprehensive and data-driven reports using professional tools to offer clear insights on campaigns and budget utilization.,
Round the clock support
Tailored PPC strategy along with ongoing monitoring and optimization of campaigns, we offer 24/7 support to keep your campaign up and running
Partner With Us for Assured PPC Success and Immediate Results.
Frequently Asked
Pay-Per-Click (PPC) refers to an online advertising model where businesses who are advertising pay a specific fee every time their ad is clicked. In simple terms, it’s more like buying a visit, rather than waiting for a visitor from your organic SEO efforts.
Being an expert PPC service, it is not necessary anyway to have a website for PPC. However, a well-designed website or landing page is essential for conversions. Why? Certainly, having a website or a landing page helps businesses convey message, CTAs, and adequate information that enhances user-engagement, ultimately improves the ad performance.
In PPC advertising, businesses pay each time when a user clicks on their ad, while on the other hand the organic results have no direct costs. Still, PPC allows users to control budget, but organic SEO is a long term strategy with associated cost of creating a website, content creation, and link building. Read more.
Our PPC service experts start from understanding the audience and their needs. Utilizing tools like Google Keyword Planner, SEMrush, Ahrefs, and more helps them analyze keywords having adequate search volume and low competition. Such keyword metrics help them optimize their campaign based on the match intent and performance monitoring.
As per our PPC experts, the cost of a PPC campaign is based on various elements, such as, Cost Per Click (CPC), Bid Strategy, Auction system, Quality scores, and more. However, working with a team like us can help you maximize the results of your PPC campaign. We offer various bid strategies, leverage automated tools, and prepare effective daily and monthly budgets that are tailored specifically for business requirements.