Leverage the Power of Personalized Communication With Our Email Marketing Services
Help us transform your outreach – Get started with our robust email marketing experts
What is Email Marketing?
Email marketing is a systematic and strategic approach of sending targeted emails to customers and subscribers to promote the product and services of the company, or share relevant information with them. Email marketing nurtures leads, encourages customer loyalty, increases brand awareness, and helps build relationships with clients.
Email Marketing Services Provided by SGN Consultancy
Email marketing stands as one of the most effective tools that helps modern businesses establish effective and direct communication with the potential audience. However, it's far beyond merely sending emails. It's a full-fledged strategy to create a meaningful interaction with the audience. Our professionals offer a range of email marketing services that can help you enhance engagement.
Newsletter Campaigns
Newsletter campaigns, as part of an email marketing service, offer a consistent and engaging way to inform your audience. Certainly, sending regular emails to your subscribers with product or service details, features, upgrades, industry news, events, announcements, or limited-time deals can help businesses achieve specific objectives.
Transaction Emails
Transaction emails are different from marketing emails. They are primarily functional rather than promotional in nature. From order confirmations, to shipping notifications and account creation emails, they are used to establish communication when specific events take place like, password resets, subscription confirmation, billing alerts, and more.
Automated Email Sequences
Automated email sequences use automated workflows to pre-schedule emails for the actions triggered by the users. It guides the audience through the sales funnel without needing manual intervention. Mapping customer journeys, audience segmentation, setting up clear triggers and timing and implementing reliable email marketing automation tools can be helpful.
Re-engagement Campaigns
Re-engagement email campaigns are planned to regain or reconnect with inactive subscribers or customers. When implemented by professionals, these campaigns revive interest in the brand. They identify inactive subscribers, set clear objectives, re-establish connections, and gather feedback to drive meaningful engagement.
Behavioral Targeting Emails
Behavioral marketing professionals create highly relevant content based on in-depth research and market insights into customers' behavior. However, behavioral segmentation for consumer actions based on recent interactions, engagement levels, and purchase history contributes to higher conversions.
Promotional Emails
Promotional emails offer a clear understanding of the marketing objectives to the recipients. Compelling content creation, robust planning, attention-grabbing subject lines, and well-crafted visual designs make a professional email more attractive and clickable and drive engagement.
How Email Marketing Services Can Benefit Your Business
Email marketing proves to be the best channel to engage personally with the audience. It allows users to send personalized messages and that too by segmenting the email list based on demographics, engagement levels, and past purchases.
A successful email marketing strategy offers regular touchpoints with audiences to convey exclusive offers, rewards, loyalty programs, and educational content that not only encourages advocacy but builds long-term relationships.
Modern email marketing platforms provide invaluable insights into the effectiveness of the campaign. Now, you can track real-time analytics like open rates, click-through rates (CTR), conversion rates, bounce rates, unsubscribe rates, and many more for enhanced accountability and continuous improvement.
Email marketing allows businesses to enhance content relevancy with personalization and customer list segmentation. Furthermore, you can specify segments, curate specific content, and create behavioural triggers for efficiency and cost-effectiveness.
Contemporary email marketing campaigns can be easily optimized by automation software that allows businesses to streamline processes, receive timely and consistent messages, and map customer journeys, ultimately leading to increased ROI.
No printing and posting costs, affordable email marketing platforms, minimal staff requirements, automated campaigns, and data-driven decisions have helped businesses get the best results on their email marketing investments.
Why Choose Us?
Expertise and Experience
With a team of email marketing experts, we bring years of marketing experience to the table. From creating industry-specific strategies to delivering the best possible outcomes, our experts are ready to help you.
Customized Strategies
Understanding your unique business objectives and needs, preparing a customized plan, and defining goal-oriented campaigns help move your audience effectively through the sales funnel.
Advanced Tools & Technologies
At SGN Consultancy, we leverage advanced tools like email automation tools, advanced segmentation, split testing, and performance analysis remain key to our email marketing strategy.
Continuous Optimization
Our email marketing professionals track key metrics to optimize the campaign and find potential areas of improvement regularly. It includes optimizing subject lines, images, CTAs, and content layouts.
Take your email marketing to the next level!
Frequently Asked
Email marketing campaign offers a direct, measurable, and personalized communication channel to connect with a wide audience. Furthermore, the high return on investment, detailed analytics, customer engagement, affordable tools, and highly scalable options makes it the most effective and beneficial marketing strategy.
Understanding and managing the key performance metrics of an email marketing campaign is essential to maximize the investment. What types of metrics do we track? Certainly, here are some key metrics that we track to evaluate the performance of your email marketing campaign:
Open Rates: It shows the percentage of recipients who have opened the email
Click-Through Rates: It shows the percentage of recipients who have clicked on the links provided in the email
Conversion Rates: It shows the percentage of recipients who have completed a desired action
Bounce Rates: The percentage of emails that could not be delivered
Unsubscribe Rates: The percentage of recipients who have opted out of your email list
Personalizing email marketing campaigns helps build stronger relationships with your customers. Our email marketing experts create segments based on the demographics, behavior, and psychology of the audience. However, personaling the subject lines, setting up event-based triggers, creating responsive designs are some of the key aspects that are taken care of by our experts.
We specialize in creating a high-quality email list, as it is the foundation of any successful email marketing campaign. Developing lead magnets such as eBooks, checklists, whitepapers, and guides and creating sign-up forms, pop-ups, and slide-ins are some of the potential collaterals that can help you generate reliable contacts for email lists.